Greenpeace take a bite out of Apple

So why do Macs, iPods, iBooks and the rest of Apple’s product range contain hazardous substances that other companies have abandoned?

Greenpeace have cloned and edited the Apple site to help spread this message and are using viral marketing to get this message out. Nice work.



So my big question is should Apple let their lawyers lose or not? If they don’t they look stupid and open the doors for much more of this type of behaviour. If they do, they pour rocket fuel all over Greenpeace’s campaign, guaranteeing increased press coverage whilst keeping the issue in the public eye for longer. Tough decision.

Personally I would resolve the hazardous material issue as quickly as possible in a very public manner. Therefore my suggestion to Apple is that they employ someone (or a team of people) specifically to look into and resolve this problem. This person should have a public blog and place daily reports on his or her progress on there till the project is completed. I would also ask Greenpeace to link to this blog from the cloned site. What is good for the goose…

What would you do?

My congratulations go to Greanpeace for a stunning and inevitably award-winning piece of viral marketing. This campaign is infinitely better then their previous viral video of hijacked plane crashing into a nuclear power station. Please leave scare tactics to the government.

As requested I have tagged this article greenmyapple

Thanks go to Viral Monitor for pointing this campaign out.