The Zombies are coming

4T2 have just finished our first campaign for BBC Worldwide. The first series of Zombie Hotel, a children’s cartoon by Alphanim, is due to be released on DVD on the 16th of October. We have created an online game to promote this fact.



The campaign goes live on the first of October but can already be accessed by visiting www.zombiehotelgame.co.uk

We are hoping this campaign will be a great success because:

1)It’s a good game (based loosely on Defender for any retro game fans)
2)Alphanim’s art work is fantastic and this game really brings it to life
3)We’ve linked the campaign to the cartoon as much as possible by introducing each of the main characters individually and including as many ZH backdrops as we could. Therefore ZH fans should love it.
4)Banners on AOL and Nick promote the game – not the DVD. As 4T2’s catchphrase goes - Fun first, message second.
5)It is a seasonal campaign – Zombies at Halloween. Therefore many sites will be looking for such content in the very near future.

If you’ve got any ideas how we can improve the campaign we would love to know. Have fun.