Using events to launch your viral marketing

Good viral campaigns utilise existing passions and current events to generate high levels of PR. A simple example is newspapers and websites wanting to find interactive Christmas content to add a level of festivity to their products during December. Ideally you want to find a popular event that is not used by many other companies so that your campaign stands out.

So what’s coming up…

• Wimbledon (Global audience)


• Farnborough Air show (Great calls to action!)


• Tour de France


• The Ryder Cup (Extremely good for Director level targeted campaigns)


• The start of the football season


• The Grand National


• Halloween (Very good for a youth audience and totally underutilised online)


• Christmas!

Has anyone got any other ideas?