Wednesday, May 31, 2006

Fun or Skill for viral?

I would love to know what you all think of our new viral campaign:

Studs Up Soccer

It is very different from our traditional work as we normally focus on skill gaming to make people visit - Take www.escape2victory.com as an example.

This new soccer campaign is intended to go viral due to people enjoying the funny animations and wanting to show their friends as opposed to getting hooked on a game and desiring to advance through levels / complexity. There are not many soccer games where The Hoff plays in goal for the Germans.

No idea if it will work but we thought we would give something new a go. Our convoluted theory is that more people might participate due to a wider audience that includes non-game players.

Any thoughts?

PS. If you're Scottish it is not my fault.

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