Tuesday, February 14, 2006

What are you? Some kind of bottom feeding scum sucking algae eater?

It's nearly time to kick some spyware ass...



4T2 have just completed our new online campaign for Webroot Software Inc. Put mildly, we have taken a slightly different approach to Nortel in creating a viral game on the subject of Spyware (http://www.nortelsecurity.com/) We hope Mr Duke Nuke ‘Em appreciates our new campaign as much as we loved his game.

All of the feedback has been so positive that we are now devising new enhanced promotional systems to accompany the campaign to in order to better educate what we expect to be a vast amount of traffic to the dangers Spyware poses to their business.

This might delay the launch slightly but should be well worth it in the end.

Scott Rodgers, Creative Director from Euro RSCG 4D Digital (catchy name) commented in NMA on the 02.02.06 that agencies are too busy “showing off to each other” and are forgetting to deliver a useful message. He was commenting on Kerbs’ new game for EasyMoney – Insurance Hunter. Hopefully these new systems will make him a little happier.

Worth noting though – I did not know anything about Easy Money and after amusing myself for ten minutes playing Insurance Hunter I phoned them to get a quote because I associate the “Easy” chain of companies with great value. Kerb 1 - Scott 1.

PS. Scott - nice website ?!?!?

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