What makes an online game great? How do they spread? Why should I play them?
In my last few meetings people have voiced the opinion that a viral game or video can take a long time to seed. I strongly disagree. Below are some stats on one of our recent campaigns. We added the game to four viral sites at 16.00 GMT on the 14th... Enough said. If it's good, it will go.
posted by mhawkyard @ 12:30 pm
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In 1998 Mike Hawkyard set up a multimedia agency called 4T2 (www.4T2.co.uk) with Robert Fell. Our first viral game was built for a pitch to Hubba Bubba one year later. Since then we have gone from strength to strength and our clients now include numerous international brands. I truly believe that high quality online games are the most cost effective method of driving traffic and increasing brand loyalty currently available on the Internet. If anyone would like to dispute this over a game of golf my clubs are always in my car. Mike is also the chairman of TIGA.org's Casual Game Committee.
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