Vauxhall launch CorsaSeek Advergame

After the amazing success of VXR Racer Vauxhall’s new viral campaign can be found at www.corsaseek.co.uk. Apart from the game itself there are several other differences to the way this campaign operates:



1) A campaign minisite. Corsa Seek has a basic flash intro and five pages of additional information whereas VXR Racer focused on the actual game and only had a high score table. Instructions were added two months into the campaign but were only read 174 times – the game being played eight million times.

2) A prize. VXR Racer did not have any sort of prize, Corsa Seek offers a weekend in Budapest. My personal opinions on competition based campaigns are mixed. Horatio Nelson once said that “A soldier will fight long and hard for a bit of coloured ribbon” and a prize reward, however modest, will always increase short-term interest in your campaign.

However a competition with prizes also requires a closing date. Once this has passed, civilians lose their incentive to participate. If the campaign never offers a prize people will keep interacting because their original motivation is never reward based. Therefore the overall success can be much greater.

Anyway, give the campaign a go and drop me a note with any feedback. We are particularly pleased with the pixel art city and the Pink Panther style theme tune. Watch out for a very familiar van that can be seen driving around.

Hints – One of the trickier Corsa’s to find is lurking around the top right of the Casino. The more cars you have following you, the faster you go – collect the nearest cars first.