Prize produces high sign up rate

We have found that the addition of a prize on our Corsa game has increased both the quantity and quality of registrants compared to our normal campaigns. We are always hesitant when adding a competition element to promotions as they encourage people to participate for financial gain, as opposed to pleasure, and as soon as the closing date is reached the number of people playing can drop steeply off.

Therefore if your call to action relates to the immediate capture of contact information then a competition is well worth considering. If it relates to anything else, think through the implications of setting unnecessary expiry dates for your promotion.

The campaign URL also featured on their TV adverts over Christmas. Nice.