NBC viral on YouTube.com
One for Friday afternoon - NBC using viral marketing on YouTube.com and ripping into themselves for doing it. Well worth a watch.
posted by mhawkyard @ 4:25 pm
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The Art of Draw - A blog about online games and advergames
What makes an online game great? How do they spread? Why should I play them?
Friday, September 22, 2006
Previous Posts
- The Zombies are coming
- 1000 reasons why word of mouth works
- The Art of Draw is on the road
- Noah's bad hair 2356 days
- Richard Sweeting - Internet Entrepreneur of the year
- Cheating and viral campaigns
- Lego’s Bionicle game shows how you should do it
- The Internet is for Porn (& user generated content)
- The RNLI – The story continues
- Stick Soccer Beta launched
About Me
- Name: Mike Hawkyard
- Location: Bournemouth, Dorset, United Kingdom
In 1998 Mike Hawkyard set up a multimedia agency called 4T2 (www.4T2.co.uk) with Robert Fell. Our first viral game was built for a pitch to Hubba Bubba one year later. Since then we have gone from strength to strength and our clients now include numerous international brands. I truly believe that high quality online games are the most cost effective method of driving traffic and increasing brand loyalty currently available on the Internet. If anyone would like to dispute this over a game of golf my clubs are always in my car. Mike is also the chairman of TIGA.org's Casual Game Committee.
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