Guest Racer Concept Finally Under Starters Orders

A new flash game designed and created by 4T2 Multimedia for a well known Radio Station is due to launch next week. This campaign allows competitors to race against recordings created by guests and DJs from the station, helping listeners engage with the show. But for me personally, Monday is the end of a story, not the beginning...

4T2 built a racing game that featured keystroke recording technology for Exchange & Mart in 2003. We really liked Xchase (which, in 4T2’s eyes was ISC Racer v3) and saw the opportunity this technology combined with a Flash game offered to media companies. Therefore the ‘guest racing’ concept was proposed to MTV for their Total Requests Live Show later that year. Unfortunately, 4T2’s contacts there moved on before the project was fully commissioned.

The correct opportunity for this idea never arose again till now, so the key press recording software we originally designed was relegated to a security backup role spotting people who had hacked into game based competitions trying to win prizes. For example check out Rob Fell's lap from a Vauxhall promotion. If you’re wondering why 4T2 were so paranoid about cheats check out this great story

The 2009 campaign obviously looks much better than if 4T2 built this in 2003, as we don’t need to be quite so stringent on file size and the capabilities of Flash has moved on, but the basic principle is still the same. So therefore, next week, I finally get to see if this concept is a winner or not. Fingers crossed.

PS. Come on Top Gear – Surely it’s time for a “Star in a Reasonable Price Car” online game using GPS data fed from the real laps? You can then input the performance stats from all of the other cars being test driven as well, allowing the audience to experience the difference being in the latest Ferrari really makes.