Encouraging game completion

4T2 have just finished our latest project for LEGO City – Build It

The interactive puzzle game is targeted towards six year olds so is relatively simple to play, yet highly addictive due to a collecting element.

The major difference between this campaign and our other LEGO projects is the integration between the game and My LEGO Network. I’d recommend anyone have a good long look at MLN as it is awesome.

After completing a set of vehicles in the game the user can collect a special MLN reward.


The reward is sent to the players MLN ‘email’ account by a special character you can go on to make friends with.


The virtual friend, Jack Drill, gives you a blueprint for a trophy to display on your personal homepage – leading your friends to ask – “How did you get that?”.


This integration encourages people to sign up for a LEGO Account and takes players from one LEGO promotion to another. It helps to completely immerse a child in the world of LEGO and allows us to strengthen the plot of the game. More importantly, it encourages the child to complete the ‘Build It’ game in full, experiencing all that has to offer.

Look out for more such activates in our next LEGO campaign…