Samsung Mobile fail to deliver

Yesterday I encountered a great example of placing your final goal before you have engaged your audience, and ruining the whole experience. Thank you Samsung Mobile.

Having received an email about an Easter Egg Hunt where you must solve cryptic clues in order to win a phone I willingly followed the link hoping for some brain twisting fun.


Arriving on the main page there are buttons to “Play” or “Register”. Fine by me, I’ll play, and if it is any good, I’ll register.

But no!

After clicking on play I’m shown the following exciting page…


Being busy, I then went back to reading the rest of my emails. I can only hope that the puzzles are sent to your mobile and that is why you need to log in. Even so, having some puzzles shown on a virtual mobile online to start with may have engaged me enough to sign up for the rest of the game. Alternatively, a "Play as guest" mode would have been good. Then I might have registered to show off my brilliance or claim a prize.

Fun first, message second!