DesignaGaming and Doritos

Turn your Xbox on and go crazy with Doritos (and Dinosaurs!). Similar to the project 4T2 ran for LEGO last year, Doritos challenged their fans to come up with a great new game for them. Entrants sent in their ideas with the top four concpets having a demo proffesionally made. The winner then had their game turned into an Xbox Live game.


For full details check out www.unlockxbox.com

Brilliant. I personally would have had the entrants making the Flash demos (as opposed to sending in their ideas on paper etc) and managed this by sponsoring Newgrounds or Kongregate. This would have given Doritos lots of Flash virals that both advertise their product and promote the competition. Then make an Xbox game out of the most popular. However, as promotions go, this one is extremely good. Great work Doritos and the development agency Ninja Bee.