Fun or Skill for viral?

I would love to know what you all think of our new viral campaign:

Studs Up Soccer

It is very different from our traditional work as we normally focus on skill gaming to make people visit - Take www.escape2victory.com as an example.

This new soccer campaign is intended to go viral due to people enjoying the funny animations and wanting to show their friends as opposed to getting hooked on a game and desiring to advance through levels / complexity. There are not many soccer games where The Hoff plays in goal for the Germans.

No idea if it will work but we thought we would give something new a go. Our convoluted theory is that more people might participate due to a wider audience that includes non-game players.

Any thoughts?

PS. If you're Scottish it is not my fault.

LIMA presentation download

My LIMA Spring Fling / Introduction to Licensing presentation can be downloaded here. A PDF of the Art of Draw pamphlet is being created as I speak. When it is completed I will upload it to this blog. If you want me to email you when it is online please reply to this message and leave your email address. Cheers.

Viral marketing email lists

One good way to promote your latest viral campaign is to submit it to Viral Monitior - http://www.chinwag.com/viralmonitor/. Sign up to recieve their emails and then submit your own. The majority of viral marketing companies are members of this list.

Does anyone know any other good ones?

The Eurostar Quest

Having read all of Dan Brown’s books I was very much looking forward to playing the Eurostar Da Vinci Code Quest. It did not disappoint. The first thing that I took notice of were the amazing prizes. Complete the Eurostar Quest and you could win €200,000 and a lifetime pass for Eurostar. Not bad! The finals take place in London on the 14th and then you hop on the train to Paris till the 16th. (I guess someone who does not like football organised those dates – France vs Switzerland on the 13th and England vs Trinidad on the 15th!)



The quest itself takes you on a tour of around 15 flash based mini games. Some of these are very original but the majority are all tried and tested puzzles. Each one of them is very well put together and surprisingly enjoyable.

The only thing that disappointed me was the lack of clever code based challenges and riddles. Being a big fan of the book I was looking forward to some extremely challenging decryption and lots of hidden secrets. I found the original online challenge that promoted the book much harder. (Especially for someone in the UK – See the final question).

However, this may actually be extremely clever planning by the creators, de-construct. This website was always going to start online communities like the one here. If all of the puzzles had “answers”, as opposed to being interactive challenges, then you would be able to visit a site like this and complete the challenge in a matter of minutes.

Anyway, it is well worth a look. If anyone figures out something I have missed please let me know. I can’t help but feel that there is a “correct” numeric code for some of the prize challenges hidden away somewhere. Perhaps something to do with the divine proportion or pi.