What makes an online game great? How do they spread? Why should I play them?
4T2 actually issued a press releases about this as we've never generated traffic like that so fast before. I like this review by Pete Davison in GamePro
Labels: advergames, lego star wars
posted by Mike Hawkyard @ 9:26 am
5 comments
Download my Art Of Draw guide(2006) giving you many top tips on how to create your own advergames. Many of the points are still very valid.
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In 1998 Mike Hawkyard set up a multimedia agency called 4T2 (www.4T2.co.uk) with Robert Fell. Our first viral game was built for a pitch to Hubba Bubba one year later. Since then we have gone from strength to strength and our clients now include numerous international brands. I truly believe that high quality online games are the most cost effective method of driving traffic and increasing brand loyalty currently available on the Internet. If anyone would like to dispute this over a game of golf my clubs are always in my car. Mike is also the chairman of TIGA.org's Casual Game Committee.