You know when you are working on a global campaign when...

...you've absolutley no idea what people are saying in promos for the game you've built. And, being completly honest, who they all are!

Radio 1 Fastest Time Wins II

A game created by 4T2 is all over BBC Radio 1 and 1 Xtra again this week with all of the DJs and guests getting involved. See if you can beat them here.

This year we’ve swapped the cars for bikes and simplified the tracks so that they can all be played in a short amount of time on air. There is also a low level of Facebook and Twitter integration.

In a slightly modified competition format, Radio 1 and 1 Extra are letting the DJs practice as much as they want, but they only get one shot at recording a lap. This has added a great new angle to the event.

Watch Tom Deacon playing the game live on TV here. View from three minutes in.

Watch Fearne Cotton playing live on webcam and Radio 1 here.

Below are two images of Fearne. One is a promo shot, one is her prior to recording her lap. Feel the pressure!




Big shout to all involved for getting this live and online in a very short amount of time.