RNLI help request

Hello! If you were at my talk for the Media Trust on the 29th of March (or have heard the subsequent podcast) you should know why you are here!

I think that my proposed viral campaign for the RNLI could help save children’s lives, whilst at the same time be greatly beneficial to their brand. I will hopefully be showing my campaign concept and Blog to Lisa Linscott from the RNLI in the near future. Lisa only knows me from a brief phone conversation where I asked her what message she would most like to deliver to a youth audience in order for me to create my presentation for you. She probably thinks that I am a little odd!

Therefore I would like to ask one of two things from you:

1)If you have any comments on the proposed campaign please list them here
2)If you can think of any way to improve the campaign concept, please let me know!

You should by now realise that you are an active participant in a real life viral campaign. This campaign is designed to attract one person and has a very specific call to action for all participants. It has been distributed via a presentation, blog and a podcast – Great examples of technology I only had time to name in my 25 minute slot. I hope this is of help!

My presentation can be downloaded at www.4T2.co.uk/viralcomms.zip.

A direct link to the Podcast with my speech can be found here

Thank you for your time and have a great day.

One of the good guys

I would like to express my condolences to the family and friends of Alistair Miller. I met Ali whilst working on a mobile game for Dyson and found him to be both a great talent and very friendly individual.

Ali was heavily involved in the Dyson viral marketing Telescope Game. I think he wrote it.



Here’s to you Ali. I regret missing the opportunity to get to know you better.

Spyware Shooter launched & The Viral Chart

4T2's new game – Spyware Shooter - has now been launched. It is also being used by Webroot on their exhibition stands in various countries. Any feedback welcome…

Does anyone know anything about http://www.viralchart.com. Specifically who owns it and what their agenda is? We are trying to work out if this is worth joining. Are we being overly paranoid?